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This course offers a tour of alternatives and strategies associated with these varied paid media channels, and guides you in drafting a paid media advertising plan that addresses your own marketing goals. However, that’s to not say that all businesses should implement a digital advertising strategy in the identical way. We have invested considerably on this area, because we believe that such a system would dramatically improve digital advertising and marketing—rising the pie for publishers, funding nice on-line content for users, and helping marketers grow their companies.
